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THE EXPERTS BRINGING INFLUENCERS CONTENT

Kezia Tirayoh

18/01/2022 | 5 minute read

THE EXPERTS BRINGING INFLUENCERS CONTENT

We Are Indigo offers influencers access to some of the world’s most talked about destinations. As we enter 2022, we invite you to become a Friend of Indigo.

Social media has revolutionised the PR and marketing sphere. Platforms such as TikTok and Instagram have become integral components of marketing strategy. These platforms would be nothing if it wasn’t for the creative, open and innovative content creators that have successfully used social media to educate, inspire and entertain users.

Here at We Are Indigo, we have been champions of influencers and the benefits they can bring to a business. For over 10 years, we have established special relationships with influencers and our clients. We know how important social media is to spread the news on the best places in town. We specialise in generating buzz and positive word-of-mouth for some of the world’s most desirable hotspots.

We boast an extensive range of fashionable restaurant clients. From Manchester’s uber cool Ducie Street Warehouse to Amsterdam’s Michelin star restaurant The Duchess, our influencers benefit from exclusive dining experiences from our great clients. Our influencers are the first to hear of fresh new menus and events providing them with exciting and newsworthy content.

As destination experts, our clients and influencer opportunities are far and wide. From Glasgow to London, from Amsterdam to Ibiza, we provide influencers with the most exciting travel opportunities. In 2021, we opened our Ibiza office due to our rapidly growing client base on the island. Our great clients include Can Sastre Boutique Hotel, Cotton Beach Club, Sabina Estates and Hotel Riomar.

Since our opening in Ibiza, We Are Indigo has been recognised by MixMag as one of the best PR agencies for electronic music events. We are passionate about the importance of the nightlife industry to the economy, to the music scene and to communities worldwide. We curate guest-lists for some of the most talked about events in the industry, one of our biggest clients being Manchester’s legendary The Warehouse Project.

Our knowledge and strong belief in the nightlife industry saw We Are Indigo selected to provide PR for the most anticipated event of 2021 – The First Dance Liverpool. We Are Indigo has an incredible relationship with some of the world’s best musical talent, promoters and DJs that allows us to offer our influencer friends access to some of the best events in the business.

Our influencer outreach is always specifically tailored. We aim to connect influencers to brands and businesses we genuinely believe they will love and will be great content for their following. Over the Christmas period, we worked closely with family influencers to share some incredible family-friendly events such as Lightopia Manchester. Influencers and their families benefitted from exclusive access to the famous light show in Heaton Park, an unforgettable and highly instagrammable event.

For the launch of INNSiDE Liverpool, a brand-new hotel in the bustling city centre, we hosted an exclusive lifestyle experience with Harvey Nichol’s Beauty Bazaar. The event was hosted in The Liverpool Condo Suite with breath-taking views across the city. Here, influencers enjoyed an intimate and unique beauty experience with high-end brands such as Fenty Beauty, Hourglass and Laura Mercier. This was complemented by a delicious offering of Italian favourites served up by INNSiDE Liverpool’s Gino D’Acampo’s restaurant. The following morning, our influencers were treated to an elaborate room service breakfast.

Prior to the opening of Mamasan Liverpool, an opulent Asian-fusion restaurant located in the heart of the city, We Are Indigo offered influencers an exclusive taste of what was to come with deliveries of One Night in Mamasan dine-in boxes to enjoy at home. Boxes included a 3-course meal for influencers to enjoy with their family and friends plus a decadent Mamasan cocktail box.

We Are Indigo has been instrumental in generating the social media buzz around Manchester’s authentically cool Native Aparthotel and Ducie Street Warehouse. The historic warehouse venue has been transformed into a boutique lifestyle hotel and restaurant. For the launch, we offered influencers exclusive and premium access to the venue for an unforgettable influencer takeover. Influencers stayed in Native’s fully equipped industrial-chic apartments. After check-in, influencers took part in exclusive and private masterclasses in flower arrangements, perfumery and baking. Following an afternoon of activities, influencers enjoyed cocktails on the terrace before a fine-dining dinner at Ducie Street Warehouse. The following morning, influencers were invited to sample all services on offer at Native Aparthotel, including a hot yoga session at the award-winning Blok studio.

As we enter 2022, and our client base continues to flourish, we are excited to expand our influencer connections. Influencers working with We Are Indigo will form part of our exclusive influencer family, Friends of Indigo. Influencers can expect tailored invites to events and venues that will generate international interest on social platforms, high engagement and excitement from your following.

SIGN UP HERE to become a Friend of Indigo.

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