Global communications agency We Are Indigo has announced the launch of PR for AI, a new division designed to ensure brands remain visible as AI-powered search engines reshape how audiences discover, choose, and book experiences.
As platforms like Google roll out AI Mode, searches are shifting away from directing users to websites and instead delivering direct, summarised answers. This shift places unprecedented value on earned media, coverage by trusted outlets, credible reviews, and cultural commentary, which AI systems increasingly rely on to generate recommendations and drive purchasing decisions.
Gemma Krysko, Founder of We Are Indigo, said: “AI search is already influencing how people decide where to go, what to book, and what to buy—whether that’s choosing a restaurant in London, a hotel in Lisbon, or a beach club in Dubai.
“For brands, the message is clear: if you’re not part of the trusted media narratives that AI tools draw from, you risk being invisible. With PR for AI, we make sure our clients aren’t just showing up in search—they’re featured in the authoritative cultural coverage that shapes AI recommendations and ultimately drives bookings and revenue.
“This is not a future challenge. It’s happening now. Every business that relies on visibility, from hospitality and lifestyle to retail, entertainment, and corporates, must adapt or risk being left behind.”
Since 2011, We Are Indigo has specialised in delivering global earned media across lifestyle, culture, travel, and hospitality press. With PR for AI, the agency is formalising this expertise into a forward-looking service to ensure brands remain relevant and discoverable in the evolving AI-driven landscape.
We Are Indigo is now accepting briefs from businesses across all sectors seeking to future-proof their visibility. With almost 15 years of impactful storytelling and a proven ability to turn key messages into compelling global narratives.
Contact Gemma Krysko at gemma@weareindigopr.com to discuss the new PR for AI division.