Creating meaningful brand partnerships has become an integral part of We Are Indigo – these partnerships enable our clients to reach new audiences and align with trends, ultimately enhancing their reputation. This summer, We Are Indigo connected with several brands to create unique events across our client portfolio, amplified by strategic press and social media campaigns.
In June, we launched a Supper Club Series at Meliá White House – a 4* hotel in the heart of London, part of the Meliá Hotels International group. Threading together sustainability, style and soulful living, we partnered with London-based entrepreneur and Co-Founder of organic wine brand, Quatre Vin, Oliver Proudlock, for the first Supper Club event.
The Supper Club took place in the Mediterranean-inspired Arado Restaurant, found within the Meliá White House hotel – a stylish yet contemporary restaurant, with a bright and modern interior. Guests were served a curated three-course menu, paired with wine from OIiver’s Quatre Vin range. The ticketed event, open to the public, enabled those unfamiliar with the hotel to get a taste of the hotel spaces, increasing awareness in the local area and across London.
Later in June, we collaborated with local partners in Manchester, Liverpool and Newcastle to curate a three-day Summer Solstice event across the INNSiDE UK North hotels. Positioning the hotel brand as a destination for lifestyle and wellness, the campaign aligned all three hotels through a celebration of the Summer Solstice, with a reconnection walk in Newcastle – allowing hotel guests to explore the local area, an immersive sound bath in Manchester, and a morning yoga class in Liverpool, held in the hotel’s 360 Sky Bar. Each event, led by local partners, demonstrated INNSiDE’s connection to independents in the city and was an example of the lifestyle and wellness element threaded together by INNSiDE’s #StayCurious ethos.
In line with the growing running club trend, this August, INNSiDE UK North will collaborate with local running communities for the first INNSiDE Road Runners event – a new wellness initiative to encourage INNSiDE hotel guests to see the city at pace, all while meeting like-minded people and exploring the local area.
In collaboration with Dockside Runners, Croissant Club Manchester and Croissant Club Newcastle – the running clubs will lead a free, social, guided 5km group run around the INNSiDE city, starting and ending at the hotel. After the run, participants can enjoy a complimentary hydration session at each hotel, including fresh fruit, juices and pastries – a moment to wind down and allow run club members and hotel guests to socialise.
