Cook’s Club is redefining solo travel for 2026 with the launch of its Solo Traveller campaign, a new adults-only concept designed for a generation that wants freedom, without missing out on connection.
With up to 50% off stays, the campaign tackles one of solo travel’s biggest barriers: the compromise on space and value, as solo travellers are often limited to smaller single rooms or required to pay supplements. At Cook’s Club, guests can enjoy spacious double rooms for single use at a reduced rate, without sacrificing comfort or experience, positioning the brand at the forefront of a considered approach to solo travel.
Solo travel continues to surge globally, with the market projected to reach USD 1,624.23 billion by 2033*, particularly among Millennials and Gen Z, who are increasingly choosing to travel on their own terms, seeking flexibility, independence, and experience-led stays. But while travellers want the freedom to go solo, they don’t want to feel isolated when they arrive.
Cook’s Club responds with a concept built around shared energy: where music, movement and people come together naturally, turning solo stays into something instantly social.
Across participating Cook’s Club properties, guests can expect a day-to-night rhythm designed to bring people together effortlessly. Mornings ease in with laid-back poolside sessions and movement-led activities, before building into pre-dinner aperitivo moments where music sets the tone and conversations start naturally.
As the day unfolds, group dinners, social workouts and cultural moments create easy ways to meet others, while evenings transition into DJ-led nights and curated gatherings that carry the energy late into the night. Solo travellers can dip in, meet people, or do their own thing entirely on their own terms.
The Solo Traveller offers will run across selected Cook’s Club hotels as follows:
- Cook’s Club Kolymbia (Rhodes, Greece) – 19 April to 31 May: 30% discount.
- Cook’s Club El Gouna (El Gouna, Egypt) – 20 April to 31 August: 20% discount.
- Cook’s Club Hersonissos (Crete, Greece) – 1 to 10 May: 30% discount.
- Cook’s Club Adakoy (Marmaris, Türkiye) – 1 May to 30 June: 30% discount.
- Cook’s Club Ialyssos (Ialyssos, Greece) – 12 October to 8 November: 50% discount.
Each property brings the Solo Traveller experience to life through a carefully considered flow of social moments designed to build energy from day to night, moving from relaxed daytime soundtracks and poolside gatherings into pre-dinner aperitivo moments where music and drinks set the tone and guests begin to connect in an easy, informal way.
Beyond the hotel, each destination opens up through shared discovery, from local beaches and viewpoints to off-the-map spots. It’s travel designed to feel open, fluid and social, without ever losing the freedom that makes solo travel so appealing.
Solo travel is increasingly seen as a form of empowerment rather than isolation. Industry insights suggest that a growing proportion of travellers now actively choose solo trips to prioritise freedom, self-discovery, and flexibility, while still valuing social interaction when they want it.
The Solo Traveller offering sits at the intersection of this shift: offering the freedom of travelling alone with the ease of instant community built into the experience. Available to book HERE.