Worker Bee Weekender / Campaign - Manchester




We Are Indigo were chosen as the sole Manchester PR agency to work in collaboration with Marketing Manchester is celebrating the success of the Worker Bee Weekender, an ambitious initiative which brought over 75 social media influencers from around the world to showcase the city-region over the weekend of the 28-30 July. The weekend follows Marketing Manchester’s previous mass influencer project in July 2017, which promoted the region to around 20 million people on social media and carried the message that Manchester is an open, exciting and safe destination to visit following the Manchester Arena attack.

On Instagram alone, the #workerbeeweekender hashtag has now had 550 posts, with a combined 250,000 likes and over 10million potential impressions.

The weekend was brought about thanks to a diverse itinerary of unique and exclusive experiences provided by attractions across Greater Manchester, together with the support of organisations including Arts Council England, Greater Manchester Combined Authority, Manchester Jazz Festival, Transport for Greater Manchester, Manchester Business Improvement District, Manchester Airports Group, and VisitBritain. This support allowed influencers from 11 countries and across the UK to capture the city from all angles for some stunning shots and highly engaging posts.

Sheona Southern, managing director of Marketing Manchester said: “The realisation of the Worker Bee Weekender came about thanks to a ground-breaking collaboration of efforts from organisations all across Greater Manchester. It’s this spirit of togetherness that Manchester has become known for, and that enabled us to provide a truly unique experience for our guests across the weekend.

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