Mercedes-Benz / LSH Auto UK - Manchester / Birmingham - Launch
We Are Indigo have been appointed as the agency to work with LSH Auto UK, part of the world’s largest Mercedes-Benz retail group (LSH International), who is set to open two brand new Mercedes-Benz retail spaces, with industry-leading facilities across Greater Manchester and Birmingham. The Stockport location will be Europe’s largest Mercedes-Benz showroom.
The two cities will reap the economic benefits of LSH Auto UK’s ambitious plans, in terms of a significant financial investment in the area and employment safeguarding and new job creation – with 55 new jobs created at Mercedes-Benz of Stockport, and 32 new jobs at Mercedes-Benz of Erdington.
At a previously derelict site off Brighton Road, Mercedes-Benz of Stockport will bring life to the area with a state-of-the art, purpose-built three-story facility, which will form LSH Auto UK’s Mercedes-Benz hub for the entire Manchester area. The site is due to open July 2019.
Once complete this facility will be a destination in its own right. The 10.5-acre site will be a showcase for 140 vehicles, it will incorporate a dedicated AMG suite and display 100 approved used Mercedes Benz vehicles in a purpose built indoor showroom.
Martyn Webb, LSH Auto UK’s managing director, said: “Across both our new sites, the safeguarding and creation of jobs is of the upmost importance to us. The new jobs created will also mean the business is employing a workforce of more than 850 across the two market areas.
“The Stockport development is very exciting for us, not only does it provide a landmark destination and offer our customers and general public an opportunity to experience Mercedes-Benz and LSH under one unique roof, it puts us as the frontrunner for Europe’s largest Mercedes-Benz showroom.