We Are Indigo launched the internationally anticipated, Izakaya restaurant into Ibiza. As part of the portfolio of The Entourage Group.
We invited three incredible UK influencers: Jess Woodley, Charlie Barker and Fae Williams with their following coming to a total reach of over one million. We therefore planned and organised a press trip with influencers and press to Ibiza, giving our guests the chance to truly experience the brand over the course of a few days trying out the food offerings, seeing the venue in action and attending the launch party. The influencers created huge engagement for the brand in anticipation of the launch across social media, and we secured coverage of their visit with UK press thus achieving our brief from the client.