July 2, 2018

The W series: How podcasts are the new form of media

posted by: Gemma Gore
Podcasting is transforming the news media. In a world that is under vast technologic pressure, podcasts seem to be thriving. We are consuming entertainment like never before, we want to choose what we watch, what we read and when we listen to it. From being bombarded with media left, right and centre, with such circulation of fake news and multiple unreliable sources it is important to have a trusted platform to go to. According to a March 2017 report by Edison Research and Triton Digital, the percentage of the population that listens to podcasts nearly doubled (8% to 15%) from 2014 to 2017. And there’s plenty of room for more growth because, according to NPR, about half the potential audience doesn’t even know that podcasts exist.

Podcasting, in short, looks likely to be a game-changer media companies savvy enough to start creating quality content to escape the rampant commoditisation of online content and consequent watering down of ad revenue.

Here are some podcasts our team are currently loving:

Emily, Account Manager: The Cycling Podcast – https://thecyclingpodcast.com/

Gemma, Director: The High Low Show – https://www.acast.com/thehighlowshow

Jess, Account Executive: Ted Talks – https://www.ted.com/talks

Abbie, Account Executive: Captain and The Gypsy Kid – https://captainandthegypsykid.com/radio/