On Monday this week, The Guardian became a tabloid. With a long industrious past, The Guardian is a British daily newspaper – known from 1821 until 1959 as the Manchester Guardian -alongside its sister papers The Observer and the Guardian Weekly.
Speaking on the redesign, Guardian Editor Katharine Viner was quite upfront when interviewed on BBC Radio4 Today. She was clear to point out that the redesign was about saving money. More dramatically, it was about saving The Guardian itself.
(Switching to tabloid format allows the paper to outsource its printing and save millions of pounds.)
We are all for change, and here are four things we love about the new Guardian …
THE LOGO / BRANDING
- Not to judge a book by its cover, but branding is key. The new design is very modern and easy going, whilst being very simple at the same time. Overall it helps the Guardian stay relevant – a remarkably complete and finished item providing us with thought provoking news.
IT’S TABLOID BUT NOT ‘TABLOID’
- The tabloid Guardian does not seem to have lost any heft in its transformation – it’s intelligent and confident. Its use of colour adds energy without losing authority where it matters. more pop. The former employs a more muted palette to match its serious tone, the latter is much more pop.
- The new Journal comment section – one of the criticisms of the Berliner design was that it mixed opinion with news however the Journal splits the opinion pieces out, creating a distinct section that can be shared or kept. Practically and intellectually, it works.
LESS IS MORE
- With the Times having switched to tabloid format in 2013, the Telegraph and the Financial Times remain the last national daily newspapers printed in broadsheet format. With the Guardian now making the jump to tabloid, we will actually get a more concise read. What more could you ask for when you’re looking for a light read when you’re on the tram on the way to work?
To sum it all up, Katharine Viner, editor-in-chief assured Guardian readers that “Guardian journalism itself with remain what it has always been: thoughtful, progressive, fiercely independent and challenging.”
Long live the Guardian!